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Marketing and consumer behavior ; Vol. 4
2015
Persistent link: https://www.econbiz.de/10010491750
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Marketing and consumer behavior ; Vol. 3
2015
Persistent link: https://www.econbiz.de/10010491754
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Marketing and consumer behavior ; Vol. 2
2015
Persistent link: https://www.econbiz.de/10010491756
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Marketing and consumer behavior ; Vol. 1
2015
Persistent link: https://www.econbiz.de/10010491760
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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
-fuzzy topsis / Ümran ?engül, Miraç Eren -- Augmented reality as an emerging application in tourism marketing education / Azizul … Mekonnen -- Selection of digital marketing tools using fuzzy AHP-Fuzzy TOPSIS / Ümran ?engül, Miraç Eren -- Digital marketing …
Persistent link: https://www.econbiz.de/10011784334
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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
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Corporate social responsibility ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011868205
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Corporate social responsibility ; Volume 2
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011868211
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Brand culture and identity ; Volume 3
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918572
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Brand culture and identity ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918589