"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--

"This reference is a three volume compendium of the latest research, case studies, theories, and methodologies within the field of virtual learning environments, covering a wide range of subjects, spanning from authors across the globe and with applications at different levels of education and...

"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--