Marketing communications and experiential marketing in the context of augmented reality
Year of publication: |
2019
|
---|---|
Authors: | Sülük, Songül Bilgili ; Aydin, Kenan |
Published in: |
Contemporary issues in behavioral finance. - Bingley, UK : Emerald Publishing, ISBN 978-1-78769-882-6. - 2019, p. 153-162
|
Subject: | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Türkei | Turkey |
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