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Discrimination and diversity : concepts, methodologies, tools, and applications
2017
sustainable diversity across numerous contexts and fields. Including innovative studies on anti-discrimination measures, gender …
Persistent link: https://www.econbiz.de/10012392773
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Marketing and consumer behavior ; Vol. 4
2015
Persistent link: https://www.econbiz.de/10010491750
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Marketing and consumer behavior ; Vol. 3
2015
Persistent link: https://www.econbiz.de/10010491754
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Marketing and consumer behavior ; Vol. 2
2015
Persistent link: https://www.econbiz.de/10010491756
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Marketing and consumer behavior ; Vol. 1
2015
Persistent link: https://www.econbiz.de/10010491760
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Research anthology on e-commerce adoption, models, and applications for modern business
2021
, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e …
Persistent link: https://www.econbiz.de/10012512603
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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014