"This book examines current Internet and data protection laws and their impacts on user experience and cybercrime and explores the need for further policies that protect user identities, data, and privacy. It also offers the latest methodologies and applications in the areas of digital security...

"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--

"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--