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E-marketing ; Vol. 1
2012
Persistent link: https://www.econbiz.de/10009575479
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E-marketing ; Vol. 2
2012
Persistent link: https://www.econbiz.de/10009577843
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E-marketing ; Vol. 3
2012
Persistent link: https://www.econbiz.de/10009578386
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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014
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Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
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Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
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Brand culture and identity ; Volume 3
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918572
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Brand culture and identity ; Volume 1
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918589
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Brand culture and identity ; Volume 2
Information Resources Management Association - 2019
Persistent link: https://www.econbiz.de/10011918593
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Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051