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Loyalty Programs : a study case in the Hospitality Industry
Hikkerova, Lubica - Institut de Préparation à l'Administration et à la … - 2014
modify the probability of the hotel being chosen. More precisely, we seek to better understand the antecedents of commitment …
Persistent link: https://www.econbiz.de/10010860503
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The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia
Hikkerova, Lubica; Sahut, Jean-Michel - Institut de Préparation à l'Administration et à la … - 2014
. More precisely, we seek to better understand the antecedents of commitment and trust and look at how these factors …
Persistent link: https://www.econbiz.de/10010754817
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Fidélisation et fidélité dans l’hôtellerie : une comparaison franco-slovaque
Hikkerova, Lubica; Pupion, Pierre-Charles; Sahut, … - Institut de Préparation à l'Administration et à la … - 2014
commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and …
Persistent link: https://www.econbiz.de/10010891104