Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Institut de Préparation à l'Administration et à la Gestion (IPAG)"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New Brand Positioning and Pric...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Change
1
Implementation
1
Name
1
Positioning
1
Substitution
1
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Language
All
Undetermined
1
Author
All
Aimé, Isabelle
1
Lai, Chantal
1
Institution
All
Institut de Préparation à l'Administration et à la Gestion (IPAG)
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Forschungsstelle für den Handel Berlin
2
University of Western Sydney
2
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
2
Zentrum für Europäische Wirtschaftsforschung (ZEW)
2
C.E.P.R. Discussion Papers
1
Census Bureau, Department of Commerce
1
Centre for Industry and Innovation Studies
1
Centro de Estudios Monetarios y Financieros (CEMFI)
1
College of Business
1
Department of Economics and Finance, College of Business and Economics
1
Department of Economics, York University
1
Department of Industrial Engineering
1
Economic Research Service, Department of Agriculture
1
Economics Research, World Bank Group
1
Electrical and Computer Engineering
1
Elinkeinoelämän Tutkimuslaitos (ETLA)
1
European Historical Economics Society - EHES
1
Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid
1
FfH - Institut für Markt- und Wirtschaftsforschung
1
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
1
Groupe de recherche en économie de l'énergie, de l'environnement et des ressources naturelles, Université Laval
1
HAL
1
Handelshögskolan, Göteborgs Universitet
1
Institut für Agrarökonomie, Georg-August-Universität Göttingen
1
Institute for the Study of Labor (IZA)
1
Inter-American Development Bank
1
International CINet Conference 9th 5-9 Sep. 2008 Valencia, Spain
1
International Monetary Fund (IMF)
1
KOF Swiss Economic Institute, Department of Management, Technology and Economics (D-MTEC)
1
Morrison School of Agribusiness & Resource Management, Arizona State University East
1
Programa Interuniversitario de Doctorado en Nuevas Tendencias en Dirección de Empresas, Facultad de Cièncias Económicas y Empresariales
1
Sloan School of Management, Massachusetts Institute of Technology (MIT)
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Tilburg University, Center for Economic Research
1
Universiteit Twente
1
University of Queensland
1
more ...
less ...
Published in...
All
Working Papers / Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comment substituer une marque connue par une nouvelle marque inconnue: les cas bio-Activia et Gemey- Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
Institut de Préparation à l'Administration et à la …
-
2015
be a customer transfer when the
positioning
of the initial brand remains identical (Bio-Activia) or it could aim to a …
Persistent link: https://www.econbiz.de/10011122201
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
