New Brand Positioning and Pricing in an Oligopolistic Market
Year of publication: |
1992
|
---|---|
Authors: | Horsky, Dan ; Nelson, Paul |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 11.1992, 2, p. 133-153
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | positioning | new products |
-
ИВАНОВИЧ, ЗАМШИН ВЛАДИМИР, (2010)
-
БРЕНДИНГ ТУРИСТИЧЕСКОГО РЕГИОНА
НЕЗДОЙМИНОВ С.Г., (2014)
-
ESTRUCTURA ECONÓMICA COMPETITIVA DEL SECTOR AGROPECUARIO DE ZACATECAS: UN ANÃLISIS POR AGROCADENAS
Toledano, Blanca I. Sánchez, (2013)
- More ...
-
Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking
Horsky, Dan, (1996)
-
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
Horsky, Dan, (2006)
-
Testing the Statistical Significance of Linear Programming Estimators
Horsky, Dan, (2006)
- More ...