more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a … conceptual model on the determinants of loyalty to a hotel or a hotel chain. The subjacent hypothesis is to determine if a … modify the probability of the hotel being chosen. More precisely, we seek to better understand the antecedents of commitment …

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the … determinants, which we verify empirically. We try to explain the effectiveness of hotel loyalty programs in terms of value created … and customer loyalty, due to the fact that building loyalty and the introduction of loyalty programs in the hotel requires …