//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Institut für Handelsmanagement <Münster (Westf)>"
~institution:"Lehmanns Media GmbH"
~subject:"Konsumgüter"
~subject:"Markenführung"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumgüter
Markenführung
Brand
1
Brand management
1
Comparison
1
Consumer behaviour
1
Consumer goods
1
Designation of origin
1
Dienstleistung
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Konsumgut
1
Markenartikel
1
Services
1
Ursprungsland
1
Vergleich
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Non-commercial literature
Graue Literatur
1
Language
All
German
1
Author
All
Ahlert, Dieter
1
Backhaus, Christof
1
Berentzen, Johannes
1
Tegtmeier, Cornelia
1
Institution
All
Institut für Handelsmanagement <Münster (Westf)>
Lehmanns Media GmbH
Erasmus Research Institute of Management
2
Gesellschaft zur Erforschung des Markenwesens
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Central'nyj Naučno-Issledovatel'skij Institut Informacii i Techniko-Ėkonomičeskich Issledovanij Legkoj Promyšlennosti <Moskau>
1
Centre for Economic Performance
1
Chambre de commerce et d'industrie de Paris
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <8, 2004, Frankfurt, Main>
1
Markendialog <9, 2005, Frankfurt, Main>
1
OECD / Development Centre
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
University of York / Department of Economics and Related Studies
1
Uniwersytet Warszawski
1
more ...
less ...
Published in...
All
IMADI.net-Projektbericht
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wirkung von Country of Origin- und Country of
Brand
-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->