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~institution:"Institut für Markt- und Distributionsforschung <Köln>"
~subject:"Theorie"
~subject:"Werbung"
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Die car clinic als Marktforschungsinstrument einer konsumentenorientierten Produktentwicklung
Schuh, Christoph
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1991
Persistent link: https://www.econbiz.de/10000838798
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
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Hahne, Henric
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1996
Persistent link: https://www.econbiz.de/10000971769
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