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~institution:"Institut für Technik der Betriebsführung"
~institution:"National Bureau of Economic Research"
~institution:"Springer Gabler <Firma>"
~person:"Silk, Alvin J."
~subject:"Services"
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Economic Factors Underlying the Unbundling of Advertising Agency Services
Arzaghi, Mohammad
-
2008
and diversified in their
service
offerings and are less likely to do so with increasing age and greater geographical scope …
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