Functional foods is a relatively new concept covering food products enriched with various kinds of (natural) substances (eg vitamins, minerals or probiotic cultures) or modified so as to provide consumers with an additional physiological benefit presumed to prevent disease or promote health,...

1. The present study addresses consumer acceptance of food products involving the use of different applications of genetic modification in four Nordic countries. Three food products were used as examples: hard cheese, hard candy, and salmon. Three types of applications of genetic modification...

The research reported here aimed to investigate the effects of different types of information about genetically modified foods on both consumer attitudes towards genetic modification and their tendency to choose genetically modified products (compared to more traditionally manufactured...

1. “Functional foods” is a relatively new term used to describe food products which have been enriched with natural substances/components with a specific physiological preventive and/or health-promoting effect. As yet, there are few actual functional foods in the Danish market, but in Japan...

Executive summary <p> 1. The paper focuses on the acculturation strategies employed by Greenlandic consumers living in Denmark and in particular how food products enter into a discourse of identity construction. The study of Greenlandic consumers in Denmark provides insight into acculturation...</p>

1. Previous research has shown consumers to be highly sceptical towards genetic modification in food production. So far, however, little research has tried to explain how consumers form attitudes and make decisions with regard to genetically modified foods. <p> 2. The paper presents the results of...</p>

As a result of the increased competition between self-service chains, retail managers try to strengthen store identity and customer loyalty to an increasing degree. In this respect a number of measures, as for example service management and direct marketing programmes, have been instigated. Most...