The development of the market of a product needs a wide knowledge of consumption and marketing practices relevant. This … measure tools. The marketing chain is simple and in favor of a vertical organisation. Nevertheless, the lack of producers and …

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre …-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the … importance of the analysis of the market environment as an essential condition of effective marketing. …

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the … thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the … marketing concept of the distribution. …

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …