Конкурентоспособность в маркетинге
Alternative title: | Competitiveness in marketing |
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Year of publication: |
2006
|
Authors: | Kaluzhsky, Mikhail |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | competition | competitiveness | competitive strategy | marketing | types of competition | innovation | transaction costs | general systems theory | market adaptation | systems approach |
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