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Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes place on a website set up to promote a fundraising drive...
Persistent link: https://www.econbiz.de/10010959716
Loss aversion, the fact that losses have a greater impact than gains, is a fundamental property of behavioral accounts of choice. In this paper, we suggest four possible characterizations of the relative impact of losses and gains: (1) It could be a constant, such as the much cited value of 2,...
Persistent link: https://www.econbiz.de/10005703626
In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...
Persistent link: https://www.econbiz.de/10005011900
employment. We find that employees in this group have stronger feelings of job security and loyalty, which we relate to family …
Persistent link: https://www.econbiz.de/10009220616
the determinants of a measure of worker commitment and loyalty (CLI) and whether CLI influences workplace performance …. Factors influencing employee commitment and loyalty include age and gender, whilst workplace level characteristics of … importance include human resource practices. With respect to the effects of employee commitment and loyalty upon the workplace …
Persistent link: https://www.econbiz.de/10008804590
. These conservative attitudes affect women’s wages even at an early stage of their career. Without a change in attitude, the …
Persistent link: https://www.econbiz.de/10005822376