In this paper I discuss how the sales persons, at a computer retailing company, understand themselves as successful in interaction with their customers. The discussion introduces earlier research about success and successful selling, which also reveals the notion as socially constructed. The...

The rise in the strategic importance of maintaining positive stakeholder relationships and the need to protect corporate brand reputation has moved the academic and business debates of ethical issues concerning corporate social responsibility (CSR) from being viewed as paternalistic philanthropy...