Mattsson, Lars-Göran; Weibull, Jörgen W. - Institutet för Näringslivsforskning (IFN) - 2000
We derive a family of probabilistic choice models including the multinomial logit model, from a microeconomic model in which the decision maker has to make some effort in order to avoid mistakes when implementing any desired outcome. The disutility of this effort enters the decision maker's goal...