Due to that traditional media are saturated, firms try to find new commutation alternatives. The product placement in videogames is one of them. For this, the present paper focuses in three objectives. First, to develop an emotions scale adapted to the present research. Second, to analyse the...

The objective of this study is two-fold: First, we test the goodness of fit of different diffusion models that include the variable ¿distribution¿, and we then analyze the existence of the effects "country" and "time" in the parameters of diffusion currently employed in different European...

This paper analyses the motivations for inter-company investment on the Spanish stock market through the study of a sample of significant acquisitions reported to the CNMV by firms quoted on the continuous market. By analysing the sign of the cumulative abnormal returns (CAR) and of the...

This paper examines the reaction of the Spanish continuous market to the announcement of securitisation operations by listed banks in the period 1993-2003. Results indicate the existence of positive and significant abnormal returns on the day immediately following the announcement date. The...