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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Lindstrøm, Martin; Seybold, Patricia B. - 2003
, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities …
Persistent link: https://www.econbiz.de/10011479601
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Kaswengi, Joseph (ed.); Ingarao, Aurore (ed.) - International Colloquium on Brand, Label and Product … - 2022
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and...
Persistent link: https://www.econbiz.de/10013167270