Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Year of publication: |
2022
|
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Other Persons: | Kaswengi, Joseph (ed.) ; Ingarao, Aurore (ed.) |
Institutions: | International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans> |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer |
Subject: | Retailing | Online trade | Local Brand | Terroir brand | Regional brand | Traceability | Heritage label | Agri-food consumption | Quality labels | Consumer behavior | Brand equity | Personal branding | Consumer research | Social media | Consumption values | Social networks | Influencer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web | Warenkennzeichnung | Product labelling | Markenartikel | Brand | Handelsmarke | Store brand |
Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (X, 258 p. 72 illus., 29 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-030-95809-1 ; 978-3-030-95808-4 ; 978-3-030-95810-7 ; 978-3-030-95811-4 |
Other identifiers: | 10.1007/978-3-030-95809-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Hasan, Mehedi, (2021)
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A study of factors for private label brands' success in food, grocery and apparels
Ajay Singh, (2016)
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Beyond labelling : brand perception in preferences for sustainable pork products
Lillo-Pradillo, Andrés, (2024)
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Revitalising town centre commerce : an exploratory study of drivers relating to resistance
Ingarao, Aurore, (2022)
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Products labeled as “made in domestic country” : the brand matters
Bernard, Yohan, (2020)
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Ngobo, Paul-Valentin, (2017)
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