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~institution:"International Conference on Research in Advertising <4, 2005, Saarbrücken>"
~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Werbewirtschaft"
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
Springer Fachmedien Wiesbaden
National Bureau of Economic Research
14
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3
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ECONIS (ZBW)
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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2
Advertising
and communication : proceedings 4th International Conference on Research in
Advertising
(ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
3
Pharmaceutical
advertising
as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
4
International
advertising
and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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