Carraresi, Laura; Mamaqi, Xhevrie; Albisu, Luis Miguel; … - International European Forum on Innovation and System … - 2012
consumer patterns, affect especially SMEs, which are forced to develop successful strategies in order to survive on the market …. Thus, it is useful to understand the potential sources of competitive advantage for SMEs. Following the theoretical model … literature: innovation, marketing, network, and acquiring information. The analysis is carried out in 67 food SMEs located in …