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Bringing Blue Ocean Strategy to FMCG Markets

Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012

An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...

Persistent link: https://www.econbiz.de/10010880532

Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers

Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika - International European Forum on Innovation and System … - 2011

played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …

Persistent link: https://www.econbiz.de/10010880612

Food Cooperatives’ Innovations and System Dynamics in Local Food Networks

Katchova, Ani L.; Woods, Timothy A. - International European Forum on Innovation and System … - 2012

-ops as they are promoting and marketing local foods to their members/owners. Our findings show that food co-ops are much …

Persistent link: https://www.econbiz.de/10010914616

Transparency Solutions for Increasing Trust along the Food Chain

Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011

The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...

Persistent link: https://www.econbiz.de/10010914909

Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options

Abatekassa, Getachew - International European Forum on Innovation and System … - 2011

Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...

Persistent link: https://www.econbiz.de/10010914910

Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy

Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011

their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …

Persistent link: https://www.econbiz.de/10010914913

Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?

Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010

Research on organizational and inter‐organizational trust has become an important field in management and marketing …

Persistent link: https://www.econbiz.de/10008853573

Is there Need for more Transparency and Efficiency in Cause‐related Marketing

Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010

relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …

Persistent link: https://www.econbiz.de/10008853577

Meat Standards Australia as an Innovation in the Australian Beef Production and Marketing System

Griffith, Garry R.; Thompson, John M.; Polkinghorne, Rod; … - International European Forum on Innovation and System … - 2010

Variable eating quality was identified as a major contributor to declining Australian beef consumption in the early 1990s. The primary issue was the inability to predict the eating quality of cooked beef before consumption. A R&D program funded by industry and Meat and Livestock Australia...

Persistent link: https://www.econbiz.de/10008853578

Naturalness and Consumer Choices: The Case of Microfiltered Milk

Coppola, Adele; Verneau, Fabio - International European Forum on Innovation and System … - 2010

Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to be strongly affected by emotional factors usually not taken into account in economic analysis. At the same time it is clear that such emotional factors can affect consumer behaviour and market...

Persistent link: https://www.econbiz.de/10008853581