Showing 1 - 10 of 176
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577
coffee production and marketing. The results suggest that there are significant differences in the way that various providers …
Persistent link: https://www.econbiz.de/10008853601
development measures and agro‐environmental schemes), direct marketing (i.e. short‐chains, on‐farm businesses, agro‐tourism), on …‐farm processing and being a member of a marketing and/or processing cooperative. We use data from the 2006 Italian FADN (Farm …
Persistent link: https://www.econbiz.de/10008853616
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility...
Persistent link: https://www.econbiz.de/10008853617
This paper reports the use of loyalty card data from one of the biggest retailers in the world – Tesco - to analyse the impact of promotions. The aim is to demonstrate how such data can bring significant benefits to retailers and manufacturers when deciding promotional strategies, over and...
Persistent link: https://www.econbiz.de/10011069700
useful for the implementation of policies for specific marketing and promotion strategies. …
Persistent link: https://www.econbiz.de/10011069706
The purpose of this proposal is to explore a new concept of 'Metadistrict' to be applied in a region of Southern Italy – Apulia - in order to analyze the impact that the activation of a special network between different sector chains and several integrated projects may have for revitalizing...
Persistent link: https://www.econbiz.de/10010880527
The field of nutrition is facing numerous social, ecological and economic challenges in the coming decades. The food industry belongs to the most significant economic sectors worldwide and the increasing population of 9 billion in 2050 will cause a growing demand on food. So far, changing...
Persistent link: https://www.econbiz.de/10010880528
Within the SmartAgriFood project the envisaged functions of Future Internet (FI) were collected and explained to the business users. 135 in depth interviews in 6 countries, and 8 focus group discussions in 5 countries were carried out for identifications and evaluation of the potential...
Persistent link: https://www.econbiz.de/10010880534
Signalling CSR activities by firms have gained considerable relevance over the last decade with enterprises having a large variety of instruments to design their CSR communication. Different communication means can complement one another as the information distributed refers to different...
Persistent link: https://www.econbiz.de/10010880541