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Bringing Blue Ocean Strategy to FMCG Markets
Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de/10010880532
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Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika - International European Forum on Innovation and System … - 2011
played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
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Transparency Solutions for Increasing Trust along the Food Chain
Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011
The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...
Persistent link: https://www.econbiz.de/10010914909
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Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options
Abatekassa, Getachew - International European Forum on Innovation and System … - 2011
Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...
Persistent link: https://www.econbiz.de/10010914910
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Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy
Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913
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Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?
Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010
Research on organizational and inter‐organizational trust has become an important field in management and marketing …
Persistent link: https://www.econbiz.de/10008853573
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Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577
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Meat Standards Australia as an Innovation in the Australian Beef Production and Marketing System
Griffith, Garry R.; Thompson, John M.; Polkinghorne, Rod; … - International European Forum on Innovation and System … - 2010
Variable eating quality was identified as a major contributor to declining Australian beef consumption in the early 1990s. The primary issue was the inability to predict the eating quality of cooked beef before consumption. A R&D program funded by industry and Meat and Livestock Australia...
Persistent link: https://www.econbiz.de/10008853578
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Naturalness and Consumer Choices: The Case of Microfiltered Milk
Coppola, Adele; Verneau, Fabio - International European Forum on Innovation and System … - 2010
Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to be strongly affected by emotional factors usually not taken into account in economic analysis. At the same time it is clear that such emotional factors can affect consumer behaviour and market...
Persistent link: https://www.econbiz.de/10008853581
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The Relationship between Innovation and Marketing in SMEs in the EU Food Sector
Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - International European Forum on Innovation and System … - 2010
. The literature shows that firms’ market orientation and marketing capabilities are very important for innovation in food … the level of firm innovativeness and the different stages of marketing management process, in order to understand if good … results in marketing management can affect firm innovation. An interactive questionnaire available on the web has been used …
Persistent link: https://www.econbiz.de/10008853584