Narrow search
Showing 1 - 10 of 218
Cover Image
Foreign Direct Investment, Spillovers and the Impact of Intellectual Property: Rights in the Seed Sector
Derwisch, Sebastian; Kopainsky, Birgit; … - International European Forum on Innovation and System … - 2010
The role of foreign direct investment and intellectual property rights in economic development is discussed widely in the literature. However, an integrating framework is missing to assess the role of FDI and IPR for agricultural development. This paper establishes a framework to assess the role...
Persistent link: https://www.econbiz.de/10008853596
Cover Image
Societal Expectations on Structural Change in Agriculture: How can the Sector Cope with it?
Salamon, Petra; Bürgelt, Doreen; Christoph-Schulz, Inken - International European Forum on Innovation and System … - 2014
In Germany, productivity gains and other factors induce structural changes in agriculture since decades. While the number of farms decreases simultaneously average farm sizes with respect to area and herd sizes increases. Conflicts between agricultural reality and society’s perception will...
Persistent link: https://www.econbiz.de/10011200774
Cover Image
The Use of Social Media within the Austrian Supply Chain for Food and Beverages
Meixner, Oliver; Haas, Rainer; Moosbrugger, Helmut; … - International European Forum on Innovation and System … - 2013
In addition to traditional marketing communication instruments, social media marketing has become a powerful tool of … uses social media platforms for marketing purposes and interaction with present and potential cus-tomers. Usually the … knowledge on how to properly use social media marketing seems to be necessary within the food sector. …
Persistent link: https://www.econbiz.de/10011078212
Cover Image
The Agri-food Competitive Performance in the EU Countries: A Fifteen Years Retrospective
Carraresi, Laura; Banterle, Alessandro - International European Forum on Innovation and System … - 2013
The purpose of this paper is to evaluate the competitive performance of different European countries at sector level in the intra-EU market from 1995 to 2011, comparing food industry and agricultural sector. In particular, we aim to assess the effect of the EU enlargement (first period) and the...
Persistent link: https://www.econbiz.de/10011078221
Cover Image
Role of Sensory Attributes in the Food Marketing: An Exploratory Analysis in the Italian Organic Food Producers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika - International European Forum on Innovation and System … - 2011
played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …
Persistent link: https://www.econbiz.de/10010880612
Cover Image
Transparency Solutions for Increasing Trust along the Food Chain
Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011
The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...
Persistent link: https://www.econbiz.de/10010914909
Cover Image
Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options
Abatekassa, Getachew - International European Forum on Innovation and System … - 2011
Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...
Persistent link: https://www.econbiz.de/10010914910
Cover Image
Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy
Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913
Cover Image
Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?
Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010
Research on organizational and inter‐organizational trust has become an important field in management and marketing …
Persistent link: https://www.econbiz.de/10008853573
Cover Image
Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010
relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …
Persistent link: https://www.econbiz.de/10008853577