Meenakshi, J. V.; Banerji, A.; Manyong, Victor; … - International Food Policy Research Institute (IFPRI) - 2010
This study analyzes consumer acceptance of biofortified orange maize in rural Zambia by eliciting consumers … community leaders in transmitting the nutrition message, on consumer acceptance. Finally, it assesses whether product experience … nutrition information, (c) the mode of nutritional-message dissemination does not have a large impact on consumer acceptance …