The interaction effect of socioeconomic status and emotions on willingness to pay
Year of publication: |
2019
|
---|---|
Authors: | Silva, Andres ; Hausen, Nicolas von ; Higgins, Lindsey M. |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 1, p. 118-124
|
Subject: | Emotions | income | WTP | conjoint analysis | consumer | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Emotion | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status |
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