, respectively how they should build their image and brand. Finally, the methodology also relates to building good relations with …

Brand extensions refer to use an established brand name in new product or product categories and are extensively … applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards … extensions is modified on the basis of their cognitional reactions and relations between the parent brand and extended product …

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation … most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the … profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional …

were interested in a particular brand at a certain point in time. Consequently, even with an impressive number of likes … number of people are interacting with a brand, even if the number of followers is small, it means they are liking it, sharing … its content and recommending the page to others. This means that the potential reach of that brand is much higher. So …