The Price Consideration Model of Brand Choice
Year of publication: |
2009
|
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Authors: | Ching, Andrew T. ; Erdem, Tulin ; Keane, Michael P. |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (46 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Applied Econometrics, Vol. 24, No. 3, pp. 393-420, April/May 2009 |
Classification: | C25 - Discrete Regression and Qualitative Choice Models ; C41 - Duration Analysis ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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