Consumer satisfaction is a key determinant of customer retention, profitability of operators, consumer welfare and a strategic variable for competition and international comparisons. Spain's mobile customer satisfaction is the lowest in the European Union according to recent EU studies (SMREC,...

Mobile telecommunications markets have been studied primarily from the perspectives of mobile telecom operators, market organization and regulators. However, there have been few studies from the perspective of the private consumer, which is the object of this research. This paper is part of an...