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~institution:"Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>"
~person:"Baumgarth, Carsten"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Baumgarth, Carsten
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Boltz, Dirk-Mario
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Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
Springer Fachmedien Wiesbaden
3
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Springer Gabler Research
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ECONIS (ZBW)
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009670129
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