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~institution:"Johannes Gutenberg-Universität Mainz"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Cultural identity
Konsumentenverhalten
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Online retailing
Consumer behaviour
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Manufacturing system
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Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
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Johannes Gutenberg-Universität Mainz
Center of Market Oriented Product and Production Management
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Erasmus Research Institute of Management
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Josef Eul Verlag GmbH
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Center of Market Oriented Product and Production Management <Mainz>
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Econometrisch Instituut <Rotterdam>
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Produkte nach Maß von der Stange : Idee und Erfolgspotential des Mass Customization
Huber, Frank
;
Matthes, Isabel
;
Vogel, Johannes
;
Schehl, …
-
2008
Persistent link: https://www.econbiz.de/10003775401
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