The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …

.KEY Words: brand, brand value, company’s valueResearch object – valuation of brand.Research aim – to do analysis of brand … valuation approaches and methods and to compose integrated model of brand valuation.Objectives: 1) to describe the concept of … brand, its value and its influence on company’s value;2) to compare and to analyze methods of brand valuation;3) to …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …