Kakeeto-Aelen, Terry Najja; Van Dalen, Jan C. van Dalen; … - Maastricht School of Management (MSM) - 2011
performed about relationship-marketing practices among SMEs, especially those in developing countries. However, it is now widely … accepted that SMEs play a crucial role in economic development. Consequently, their effectiveness in relating to customers in a … article intends to investigate the relationship-marketing instruments employed by SMEs in Uganda and to suggest practical …