Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment
Year of publication: |
2014-03
|
---|---|
Authors: | Kakeeto, Dr. Terry Najja Kakeeto-Aelen ; Van Dalen, Professor Jan C van Dalen ; Van den Herik, Professor H. Jaap van den Herik ; Van de Walle, Dr. Bartel A. |
Institutions: | Maastricht School of Management (MSM) |
Subject: | Relationship Marketing | SMEs | Customer Satisfaction | Trust | Commitment | Customer Loyalty |
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