Shepherd, Tamara - London School of Economics (LSE) - 2013
-generated content (UGC) as a kind of apprenticeship labour. Based on case studies of four young Montréalers engaged in creating user …-generated content, the author developed the apprenticeship-type model of UGC labour to denote a process by which online immaterial … labour or “free labour” coincides with self-directed and informal job training, channelled specifically toward a career in …