This paper provides evidence that managers adjust firm advertising, in part, to attract investor attention and … influence short-term stock returns. First, I show that increased advertising spending is associated with a contemporaneous rise … increase in advertising spending prior to insider sales, and a significant decrease in the subsequent year. Additional analyses …

increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty …

In this paper we consider a two-stage duopoly game where firms first decide whether to invest in advertising and then … compete in prices. Advertising has two effects: a market enlargement for both firms and a predatory gain for the investing … investment in advertising and that strong product substitutability may induce a coordination problem. …