Matching products with endorsers: attractiveness versus expertise
Year of publication: |
1998
|
---|---|
Authors: | Till, Brian D. ; Busler, Michael |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 6, p. 576-586
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Brands | Celebrities | Consumer attitudes | Consumer marketing | Experts |
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