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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000920697
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Differentiation and value strategy : issues for the marketing/operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000973433