monopolistic seller’s optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies …) under network effects. We demonstrate the importance of adoption sequencing as well as controllability over the seeding … the seeding process, with both multiplicative and additive forms of network effects, we show that all segments contain …

This paper studies the competition between firms for influencers in a network. Firms spend effort to convince … value of an influencer only depends on the in-degree distribution of the influence network. Influencers who exclusively … profits are reduced as the network becomes dense. …

, when the consumer social network is not well-connected, characterized by low social group inter-connectivity and low … informative prior beliefs about which product has a good fit. In contrast, when the consumer social network is well …

content about their surfing activity onto an online social network. We exploit this variation to test whether users' social … ties on the network have a causal effect on their content generation, and whether content generation in turn has a similar … investment from such policies. We use a detailed dataset from an online social network that comprises the complete details of …

This paper proposes methods for identifying indirect network effects with dynamically optimizing consumers purchasing a …