An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
Year of publication: |
2007-09
|
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Authors: | Ghose, Anindya ; Yang, Sha |
Institutions: | NET Institute |
Subject: | Online advertising | Search engines | Hierarchical Bayesian modeling | Paid search | Clickthrough rates | Conversion rates | Keyword ranking | Bid price | Electronic commerce | Cross-Selling | Internet economics |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 07-35 39 pages |
Classification: | C33 - Models with Panel Data ; C51 - Model Construction and Estimation ; D12 - Consumer Economics: Empirical Analysis ; L10 - Market Structure, Firm Strategy, and Market Performance. General ; M31 - Marketing ; M37 - Advertising ; L81 - Retail and Wholesale Trade; Warehousing |
Source: |
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Ghose, Anindya, (2007)
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An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets
Ghose, Anindya, (2014)
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Sponsored Search and Market Efficiency
Dhar, Vasant, (2014)
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Chan, Jason, (2012)
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The Internet and Hate Crime: Offline Spillovers from Online Access
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Geography and Electronic Commerce: Measuring Convenience, Selection, and Price
Forman, Chris, (2006)
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