Showing 1 - 10 of 23
In this paper, we examine how a seller sells a product/service with a positive consumption externality, and customers are uncertain about the product's/service's value. Because early adopters learn this value, we consider the customers' intrinsic signaling incentives and positive feedback...
Persistent link: https://www.econbiz.de/10010930535
Ad Exchanges are emerging Internet markets where advertisers may purchase display ad placements, in real-time and based on specific viewer information, directly from publishers via a simple auction mechanism. Advertisers join these markets with a pre-specified budget and participate in multiple...
Persistent link: https://www.econbiz.de/10010584159
search costs on firm competition and market structure by exploring a unique theoretical insight that search costs create a … costs and the kinked demand function provides information on how search costs affect competition in the online market. Using … reduces prices than when it increases prices, increasing Amazon’s incentive to engage in price competition. On the other hand …
Persistent link: https://www.econbiz.de/10005622730
Understanding the process of software adoption is of paramount importance to software start-ups. We study a monopolistic seller’s optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies) under network effects. We demonstrate the importance of...
Persistent link: https://www.econbiz.de/10010905452
as substitutes. This, in turn, intensifies the competition among providers, generating greater surplus for consumers. A …
Persistent link: https://www.econbiz.de/10010905461
In this paper we investigate optimal pricing strategies for an online grocery retailer who derives its profits from delivery fees and grocery sales. We base our theoretical framework upon the well-established work of Schmalensee (1981) in two-part pricing, while allowing for repeat purchase...
Persistent link: https://www.econbiz.de/10010930537
We develop and analyze a model of pricing for digital products with discontinuous supply functions. This characterizes a number of information technology-based products and services for which variable increases in demand are fulfilled by the addition of "blocks" of computing or network...
Persistent link: https://www.econbiz.de/10005459411
calling plans between 1996, when incumbents enjoyed a duopoly market, and 1998, when incumbents faced increased competition …
Persistent link: https://www.econbiz.de/10005585454
We discuss salient economic aspects of the Internet, including the possible abolition of net neutrality by local broadband access networks as well as potential incompatibilities and degradation of connectivity in the Internet backbone.
Persistent link: https://www.econbiz.de/10005585493
Pricing of Internet access has been characterized by two properties. Parties are directly billed only by the Internet Service Provider (ISP) through which they connect to the Internet and the ISP charges them on the basis of the amount of information transmitted rather than its content. These...
Persistent link: https://www.econbiz.de/10008763998