typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

decrease adult consumption by 3%-5%. A smaller literature on youth responsiveness to cigarette prices has also emerged. A … majority of these studies concluded that youth are up to three times as responsive to price as are adults. Only four … econometric studies have attempted to model youth and young adult smoking initiation decisions. All four studies concluded that …

determinants of the youth smoking decision. We explore four aspects of this decision. First, we consider the demographic correlates … youth; indeed, increasingly over time youth smoking is taking place among white, suburban youth with college educated … 25 and 50% of the rise in youth smoking in the 1990s will persist into adulthood for this cohort; rough calculations …

After steadily declining over the previous 15 years, youth smoking began to rise precipitously in 1992, and by 1997 had … policies on youth smoking in the 1990s, drawing on three separate data sets. I find that the most important policy determinant … of youth smoking, particularly among older teens, is prices. Prices are a significant and sizeable determinant of smoking …