communication at the retail outlet. The current study is an attempt to define and measure the extent of usage of PoP by consumers … scales for usage of PoP communication and shopping involvement were developed. In-depth interviews were carried among … authors suggest a framework for enhancing the effectiveness of PoP Communication. [W.P. No. 2009-11-07] …

The role of data analysis in communication, persuasion, and decision-making is discussed. Some problems with current … data-analysis practice are presented, including communication, complex models, large data bases, one-pass processing, rigid …

information, but differ in two dimensions: the rules governing communication, which determine whether information is verifiable …; and the sender's commitment power, which determines the extent to which she can commit to her communication strategy …. Our design exploits these variations to explicitly test for the role of rules and commitment in communication. Our …

forecasters, typically have such a supply-side interpretation, as do many firms. New communication strategies could avoid public …