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He, Bianca; Mostrom, Lauren I.; Sufi, Amir - National Bureau of Economic Research - 2024

measures investment in customer capital using sales and marketing expense from income statements, information on salaries paid … to workers in sales and marketing, and text from annual 10-K SEC filings describing firms' sales and marketing strategies … sales and marketing strategies. Industries focused on platform business models, online sales, and the production of high …

Persistent link: https://www.econbiz.de/10015145122

Handling Endogenous Marketing Mix Regressors in Correlated Heterogeneous Panels with Copula Augmented Mean Group Estimation

Yang, Liying; Qian, Yi; Xie, Hui - National Bureau of Economic Research - 2024

-specific intercepts control for unobserved time-invariant confounders, dependence between (i) regressors (e.g., marketing mix strategy of … ensure unbiased inference. The usage of the 2sCOPE-MG estimator is demonstrated by Monte Carlo simulations and a marketing …

Persistent link: https://www.econbiz.de/10015171668

Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2013

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10012459352

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation

David, Guy - 2009

This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory...

Persistent link: https://www.econbiz.de/10012464015

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models : Theory and Empirical Test

Bonfrer, Andre - 2006

We investigate the theoretical possibility and empirical regularity of two troublesome anomalies that frequently arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and...

Persistent link: https://www.econbiz.de/10012465905

Strategic Incompatibility in ATM Markets

Knittel, Christopher R. - 2006

We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors' deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...

Persistent link: https://www.econbiz.de/10012466057

ABC at Insteel Industries

Narayanan, V.G. - 1999

In this paper, we seek to provide empirical documentation of the effect of Activity-Based Costing (ABC) information on product and customer-related decisions made by managers in a company. Proponents of ABC argue that when an entity implements ABC, it reaps at least two important benefits:...

Persistent link: https://www.econbiz.de/10012471520

Market Segmentation and the Sources of Rents from Innovation : Personal Computers in the Late 1980's

Bresnahan, Timothy F. - 1996

This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late 1980's. Our analysis is motivated by the coexistence of low entry barriers into the PC industry and high rates of innovative investment by a small number of PC manufacturers. We...

Persistent link: https://www.econbiz.de/10012473112

The Theory of Allocation and Its Implications for Marketing and Industrial Structure

Carlton, Dennis W. - 1991

mix much akin to the theory of optimal portfolio composition. It is the job of a firm's marketing department to put …

Persistent link: https://www.econbiz.de/10012475214

Cooperative Marketing Agreements Between Competitors : Evidence from Patent Pools

Lerner, Josh - 2003

On numerous occasions, rival firms seek to market goods together, particularly in high-technology industries. This paper empirically examines one such institution: the patent pool. The analysis highlights five findings consistent with the theoretical predictions: (a) pools involving substitute...

Persistent link: https://www.econbiz.de/10012469018