Service marketing and management: capacity as a strategic marketing variable
Year of publication: |
2006
|
---|---|
Authors: | Shugan, Steven M. |
Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 484-512
|
Subject: | Kapazitätsplanung | Capacity planning | Marketing | Marketingmanagement | Marketing management | USA | United States | Dienstleistungssektor | Service industry | Strategisches Management | Strategic management | Theorie | Theory |
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