typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

merchandise of similar quality suggests that they value the prestige, or status, associated with brand-name trademarks … with a given label. But counterfeits allow consumers to unbundle the status and quality attributes of the brand …

Empirical studies suggest that entry of generic competitors results in minimal decreases or even increases in brand …-name drug prices as well as sharp declines in brand-name advertising. This paper examines circumstances under which this … empirical pattern could be observed. The analysis focuses on models where the demand for brand-name pharmaceuticals is divided …

We examine the role of consumption externalities in the demand for pharmaceuticals at both the brand level and over a … brand valuation; equations relating equilibrium market shares to quality-adjusted prices and marketing levels; and diffusion … of diffusion, but that they operate at the brand and not the therapeutic class level …